Physical therapy passion project and B2C app that targeted the post-acute care rehabilitation market from a rehabber’s perspective.
Most competitors, including Hinge Health and Sword Health, pursued the B2B2C model and targeted the insurance market.
My goal was to transform the patient-physical therapist relationship and improve patient outcomes via treatment efficiency outside of insurance dollars.
Did you know that insurance companies charge more for exercise routines than value-add services such as modalities and soft-tissue work?!
Designed a highly functional MVP from scratch that leveraged my performance measurement background and numerous physical therapy rehabilitation experiences.
Developed a customer list of 1.6K and the goal was to launch with an email list of 10K. Unfortunately, needed to be in the market when COVID hit and I was not.
Pre-launch company website: https://vidpt.com
[Please note that the customized IT Band Routine Generator via VidPT’s website has been disconnected; however, numerous resources are still available to support your rehab efforts. Good luck and keep hustling!!]
